MTCH AT ASAHIYAKI
Launch Event

Event Overview

“Heritage & Function”
An aesthetic passed down from hand to hand, refined through function for the present.

Thailand and Japan.
Two cultures in circulation.
Join us for two days to experience a new tea landscape born from their intersection.

Event Details

This event is structured around two elements: Learning and Experience.

■ Talk Session with Matcha
In this session, we will explore Thai and Japanese tea cultures, as well as the philosophy behind this project.
In Thailand, the katakuchi (spouted bowl) has become a familiar vessel within contemporary matcha culture. At ASAHIYAKI, together with Jev of MTCH, we developed a new katakuchi chawan called “MTCH KASE.”
While enjoying several MTCH matcha drinks, we will discuss the relationship between Heritage & Function — how tradition and performance intersect in this collaboration.

■ Matcha Experience
In this hands-on session, participants will prepare several matcha drinks using the newly created katakuchi chawan “MTCH KASE,” following MTCH’s original recipes.
To understand Thai tea culture.
To feel it directly.
Through this exchange between Thai and Japanese tea traditions, a new tea landscape begins to emerge.

Venue: ASAHIYAKI Shop & Gallery (Uji)
Dates: March 22 (Sun) & March 23 (Mon)

Program Schedule

Session 1 — 11:00–11:45
Talk Session with Matcha

Session 2 — 12:30–13:15
Matcha Experience

Session 3 — 16:00–16:45
Talk Session with Matcha

Session 4 — 18:00–18:45
Matcha Experience

Participation Fee

Talk Session with Matcha — 5,500 JPY per person
Matcha Experience — 6,600 JPY per person

Reservation

If you would like to participate, please apply through our inquiry form with the following information:

Name
Number of participants
Email address
Phone number (reachable on the event day)
Preferred date (March 22 or 23)
Preferred session (1–4)

You may also apply by email:
info@asahiyaki.co.jp

After receiving your application, ASAHIYAKI will send you a payment link.
Your reservation will be confirmed upon receipt of payment.

We look forward to welcoming you.

○Launch Item

MTCH KASE

Heritage & Function

Inspired by MTCH AIR, and reinterpreted by ASAHIYAKI,
MTCH KASE is a new vessel designed specifically for matcha.

Its form is engineered to guide the flow of hot water,
enhancing the functionality of whisking matcha —
a balance of performance and beauty.

At the same time, it carries the texture and presence of ASAHIYAKI’s long-standing craftsmanship.

A new form of tea, born from the circulation of cultures.

During the event period,
MTCH AIR and MTCH KASE will be available in limited quantities at ASAHIYAKI Shop & Gallery.

This is the official launch in Uji.
We warmly invite you to experience them in person.

You are welcome to visit the shop and explore MTCH AIR and MTCH KASE freely during the event period, even if you are not participating in the workshop.

○Co-host Introduction

Jev — Founder of MTCH

The central figure behind this project and founder of MTCH.
Having cultivated matcha culture in Thailand, Jev has transformed the Thai matcha experience. He believes culture does not flow in one direction — it circulates, intersects, and evolves. From this philosophy, the new piece MTCH KASE was born.
This dialogue in Uji marks the beginning of a new chapter.

Gwa — A New Voice for Matcha

Supporting this event is Gwa, a bridge between Thai and Japanese tea culture.
To transmit culture.
To create meaningful spaces.
To deepen experience.
Standing between Thailand and Japan, Gwa carefully connects this project across borders.

Shodai Nagahama — Program Director

Program Director of this event.
He brings a strong understanding of the contemporary Japanese tea perspective.

Toshiyuki Matsubayashi — Owner of ASAHIYAKI

Together with Jev, he co-created MTCH KASE.
Over the past two years, he has visited Bangkok twice and enjoys exploring tea shops throughout the city.
At this event, he will share the perspective of Japanese tea.