JPN
ENG
2021.06.01
ASAHIYAKI × FUKEI Texture conveyed through 3D AR , Process conveyed through 360°VR
ASAHIYAKI cooperated with FUKEI's new project.

ASAHIYAKI × FUKEI

FUKEI is an initiative that conveys the appeal of traditional Japanese crafts through digital transformation (DX). Through the texture of materials and the appearance of the artisan, it achieves digital communication a half step closer to the customer. It does not digitalize crafts; the digital draws close to the crafts. Through this, FUKEI conveys and leaves behind the landscape of information as it is.

Texture conveyed through 3D AR

By conveying the details and textures of products online, FUKEI achieves digital communication a half step closer.



Process conveyed through 360°VR

FUKEI conveys the landcape of the production site and the process of crafting in the workshop.
It records the appearance of contemporary craftspersons to aid in training successors.